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THE RESPONSIBLE MARKETING CODE

The majority of our consumers sensibly enjoy our products, but there will always be a minority who misuse them.

Our marketing communications, therefore, needs to be clear about whom our products are targeted at, and how to enjoy them in a responsible manner.

The Responsible Marketing Code (the Code) goes to the heart of our commitment in self-regulation. It is about being legal, decent, honest and truthful in the way we market our brands so that, as an industry, we can help address social issues such as drinking & driving, underage drinking and heavy episodic drinking. The Code does not serve to summarize or substitute national laws, policies or codes, which must always be upheld. It explains ABAK’s approach to self-regulation.

The Code’s purpose is not to curb marketing freedom and creativity – It is here to protect us.

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ALCOHOL COMPANIES COMMIT TO NEW CODE OF CONDUCT

Kenya’s leading manufacturers and distributors of alcoholic beverages under the aegis of the Alcohol Beverages Association of Kenya (ABAK), have signed a selfregulatory Code of Conduct that will guide how they sell and market their products to consumers.
The Code developed by ABAK, is the first such attempt by a category manufacturer at self-regulation in the country and will help guide the sale and distribution of alcoholic beverages in an industry that contributes in excess of Sh100 billion annually to the exchequer in taxes.

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COURT RULING ON BOTTLED DRINKS TAX

The Kenya Revenue Authority (KRA) has been implementing new excise duty stamps through the Excise Goods Management System (EGMS) for alcoholic beverages in the last three years.
This platform has proved to be a key reference point in identification of illicit and counterfeit alcohol in the market and the industry has fully embraced its implementation.

Full Statement!

OUR VISION

To promote the role of the alcohol industry as a trusted partner to the government, consumers, value chain players and society towards responsible, safe and controlled consumption of alcohol.

減肥藥台灣購物

2009年8月FDA針對服用120毫克Orlistat及60毫克非處方藥Orlistat,進行全面審查及檢討,結果確定共有13例嚴重肝損傷個案,減肥藥,必須在其標籤加註,有12人服用120毫克Orlistat,1人服用60毫克Orlistat,而13例中,有2例死於肝衰竭,共3例需要肝臟移植手術。