Kenya’s leading manufacturers and distributors of alcoholic beverages under the aegis of the Alcohol Beverages Association of Kenya (ABAK), have signed a selfregulatory Code of Conduct that will guide how they sell and market their products to consumers.
The Code developed by ABAK, is the first such attempt by a category manufacturer at self-regulation in the country and will help guide the sale and distribution of alcoholic beverages in an industry that contributes in excess of Sh100 billion annually to the exchequer in taxes