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ABOUT OUR ASSOCIATION
The Alcoholic Beverages Association of Kenya (ABAK) is an umbrella body that brings together Kenya’s leading manufacturers and distributors of adult alcoholic beverages.
ABAK supports the alcohol industry by providing training, information, and technical expertise to government agencies, consumers, value chain players, and society at large.
Founded in 2007, the Alcoholic Beverages Association of Kenya (ABAK) is a non-profit organization dedicated to promoting a responsible, sustainable, and well-regulated alcoholic beverages industry in Kenya. Formerly known as the National Alcoholic Beverages Association of Kenya (NABAK), the Association was established to provide a unified platform for industry stakeholders to collaboratively address key sector challenges and advocate for common industry interests.
Since its inception, ABAK has played a pivotal role in championing responsible manufacturing practices, policy advocacy, regulatory compliance, and consumer protection. The Association has consistently supported national efforts aimed at addressing the challenge of illicit and unregulated alcoholic beverages through strategic partnerships, stakeholder engagement, and public sensitization initiatives.
Over the years, ABAK has conducted sensitization workshops across various counties and regions in Kenya, bringing together government agencies, enforcement bodies, the justice system, community leaders, and industry stakeholders to strengthen awareness, enhance collaboration, and promote compliance within the sector. These engagements have played a key role in fostering coordinated efforts towards combating illicit alcohol trade and advancing responsible consumption practices.
ABAK has also actively participated in industry research and evidence-based studies in collaboration with government agencies and other stakeholders to support informed decision-making and policy development. Through these collaborations, the Association has contributed to the development and improvement of industry policies, regulatory frameworks, and enforcement mechanisms that promote fairness, consumer safety, and sustainable industry growth.
In line with its commitment to ethical business conduct, ABAK members adhere to a shared Responsibility and Self-Regulatory Code, which guides member companies on responsible manufacturing, marketing, distribution, and consumption practices. This collective commitment underscores the Association’s dedication to accountability, integrity, and the promotion of high industry standards across the alcoholic beverages sector in Kenya.
Our Mission and Vision
Our Mission
Avoid losses that arise from the production and sale of illicit and illegal brews, Act as a catalyst for maximizing value from government, consumers, value chain players and the society. Creating an enabling environment for stakeholders.
Our Vision
To promote the role of the alcohol industry as a trusted partner to the government, consumers, value chain players and society towards responsible, safe and controlled consumption of alcohol.
ABAK Chairperson Kui Kinyanjui – Corporate Affairs Director, Kwal
Chair’s Message
The Alcoholic Beverages Association of Kenya (ABAK) remains committed to fostering a responsible, compliant, and sustainable alcoholic beverages industry in Kenya. Through policy advocacy, stakeholder engagement, and anti-illicit trade initiatives, ABAK continues to champion industry best practices while supporting economic growth and consumer protection.
As an association, we recognize the importance of collaboration with government agencies, enforcement bodies, industry players, and communities in addressing challenges such as illicit alcohol trade, regulatory compliance, and responsible drinking.
We remain dedicated to promoting responsible manufacturing, fair regulation, and public awareness initiatives that safeguard consumers and legitimate businesses alike.
Historical Sequence of Leadership
Kui Kinyanjui
2026 (Current)
Samuel Matano
2025 – 2026
Eric Githua
2020 – 2025
Gordon Mutugi
Founding Chairman (2007 – 2020)
Meet our team
Management Committee Members
Kui Kinyanjui
Chairperson
PS Mann
Vice Chairperson
Eric Kiniti
Secretary
Anthony Mbaluka
Treasurer
Suleiman Ngondi
Chair, Policy & Advocacy Sub-Committee
Peter Kamau
Chair, Anti-Illicit Trade Sub-Committee
Eva Kagondu
Chair, Legal Sub-Committee
Mwai Waithera
Chair, Media & Outreach Sub-Committee
ABAK Committees and Office Bearers
a) Policy & Advocacy Committee
Mandate:
The Policy & Advocacy Committee is responsible for driving ABAK’s engagement on policy, regulatory, and legislative matters affecting the alcoholic beverages industry. The Committee works closely with government agencies, regulators, policymakers, and industry stakeholders to advocate for balanced, evidence-based, and sustainable policies that support industry growth, consumer protection, and responsible business practices.
b) Anti-Illicit Trade Committee
Mandate:
The Anti-Illicit Trade Committee is responsible for coordinating industry efforts aimed at combating illicit alcohol trade. The Committee works collaboratively with enforcement agencies, regulators, and other stakeholders to promote consumer safety, fair competition, and compliance within the sector.
c) Media & Outreach Committee
Mandate:
The Media & Outreach Committee is responsible for overseeing ABAK’s communication, stakeholder engagement, public relations, and awareness initiatives. The Committee supports the Association in maintaining effective communication with members, government agencies, the media, and the public while promoting responsible industry practices and enhancing the Association’s public image.
d) Legal & Regulatory Committee
Mandate:
The Committee is responsible for providing strategic legal guidance and oversight on matters affecting the alcoholic beverages industry and the operations of the Association. The Committee supports ABAK in ensuring compliance with applicable laws, regulations, and industry standards while safeguarding the interests of member companies through proactive legal and regulatory engagement.