A bottle of Aquila Vodka sits on a shelf in a small pub in Uthiru, next to a popular pork joint. It retails for Sh160.…
The Alcoholic Beverages Association of Kenya (ABAK) has noted recent online discussions and consumer concerns relating to product authenticity, alcohol quality, and unpleasant consumption experiences.…
The Alcoholic Beverages Association of Kenya (ABAK) with its members would like to build knowledge and understand the drivers of the illicit alcoholic drinks trade,…
PowerPoint presentation includes proprietary information from Euromonitor International and cannot be used or stored with the intent of republishing, reprinting, repurposing or redistributing in any…
The majority of our consumers sensibly enjoy our products, but there will always be a minority who misuse them. Our marketing communications, therefore, needs to…
Kenya’s leading manufacturers and distributors of alcoholic beverages under the aegis of the Alcohol Beverages Association of Kenya (ABAK), have signed a selfregulatory Code of…